Filippa K is launching a new campaign for their Core collection – a permanent range of wardrobe staples designed to last. It includes pieces that have been part of the brand’s offering for over a decade alongside more recent styles – the common factor being that each design is a favourite their customers keep coming back to. Timeless style, durable quality, and versatile functionality are all elements considered by the design team when creating the garments. It’s then the pieces that Filippa K customers buy and love the most that remain in the Core collection.
Offering a permanent range of foundational pieces for their customer’s wardrobe is a natural extension of Filippa K’s mission as a brand. They’re committed to driving a movement of mindful consumption – encouraging their customers to own fewer but better pieces that can be worn for longer. Providing high quality seasonless staples supports this effort – giving their community a reliable wardrobe that never goes out of style.
The launch of their new Core campaign reiterates this message with a sense of urgency. The message “It’s About Time” calls for people to slow down, take care of what they have, and make sure it lasts. “We live in a fast-paced culture that wants instant gratification. The Core Collection helps us find a calmer perspective on our wardrobes of course, but also on our lives,” shared Filippa K Sustainability Manager, Jodi Everding. The brand is also providing their community with garment care tips to help them extend the life of the pieces they have, and for those that want to invest in long-lasting pieces, the Core Collection is always there.
You'll find the full collection through filippa-k.com.