During Stockholm Design Week in February 2021, Fogia Fragment launches - a completely new furniture concept developed together with the acclaimed American designer Todd Bracher Studio. The launch of Fragment will be the starting point and the first design collaboration between Todd Bracher and Fogia.
Praised for its austere, architectural and refined design language, Todd Bracher was introduced to Fogia by designer Luca Nichetto, one of Fogia's leading designers. Fogia and Bracher soon began a collaboration that has now resulted in Fragment - a system of seating modules defined by details that emphasize the system's versatile functionality. They have deliberately chosen not to call in a clearly defined target group for Fragment, as the boundaries between home and public environment are increasingly blurred.
- Todd Bracher is a unique designer. American basically, but his way of looking at design and function has been strongly influenced by his time in Europe. We have the same vision, but Todd Bracher adds a new dimension and looks at design with new eyes, which has made it extremely exciting to realize this project, says Marcus Huber, CEO of Fogia.
In response to the rapidly changing ways we work and live, Fragment summarizes a new everyday life where each module can be adapted as needed. With an open floor plan, there is a need for microarchitecture in the room and an increased need for privacy, especially for the workplace, where Fragment becomes a central and natural element.
- We need a connection to an environment and the people who live in it. Therefore, we gave the modules gaps between the backrest and the armrest so that you can easily see if they are used. I have chosen to call these Glimpse Gaps, says Todd Bracher.
Fogia's furniture has always been characterized by a strong focus on comfort, something that Bracher was also keen to form the core of Fragment.
- For some reason, designers often tend to worship design but to prioritize comfort - something I with Fragment strived to change. I wanted to take advantage of Fogia's broad knowledge in this area and at the same time minimize the use of materials. The result was a neat, light and flexible collection, says Todd Bracher.
Early in the development process, they chose to challenge the traditional environment - both for the home and the workplace, where seating is often either bland or cluttered with pillows and textiles. Therefore, the cushions in Fragment are attached to the module to maintain maximum comfort. During the development phase, the attention to detail has been extremely present in all aspects, from natural materials of the highest quality to seams and acoustic properties.
Read more and see the full collection at fogia.com.