We all love and awe a classic American Dream-story. Behind each such story lies incredibly hard work, a solid craft, talent for artistry and a great personality. These are all traits we know are checked off when it comes to this week's profile Luke Mitzman.
Luke Mitzman founded 100 Management in 2015 and has managed artists including Netsky, Olivia Holt, Zane Lowe, Usher and Cirkut. Luke has also moved into the fashion and TV space with the hyped LA streetwear brand "424" and two new TV shows from the world’s most in-demand tattoo artist Dr Woo, who recently launched his own skincare brand "WOO".
Luke! Tell us a bit about yourself.
I’m a Londoner in Los Angeles, a husband, father and obsessive Brazilian Jiu-Jitsu practitioner. I currently work on a range of different projects within music management, TV shows and building brands within streetwear and lifestyle products.
How did you end up in the music industry?
I always wanted to move to LA since first visiting for work 15 years ago. Somehow the minute I set foot outside LAX Airport I just knew I was going to live here one day. LA can be a tricky place to move without the right opportunity, the doors need to be somewhat open to you and in 2015 I felt like that moment presented itself. I got the opportunity to build the concept around one of the largest music streaming services around and that was it.
What artists are you especially excited about right now?
Musically I’m super excited about Olivia Holt’s new single with R3HAB called "love u again". Also Netsky’s new album is coming next month and it looks set to become a drum + bass classic and Maya B will be following up her latest single "Sink" with SAINt JHN.
Best thing about living in Los Angeles?
The weather! The beaches are amazing, the outdoor lifestyle in general and for the music and entertainment industry, this is the best place in the world to work.
What about the downsides - putting aside the LA traffic?
The homeless crisis here is out of control and extremely sad.
Your 3 best hangout spots in Los Angeles?
We’re not really hanging out right now due to the pandemic! However, we still love going to the beach in Zuma, grabbing coffee at the Laurel Canyon County Store and picking up some sushi grade fish to make at home from the Japanese markets.
And what about top spots in London?
When in London I love restaurants like Chiltern Firehouse and Scotts, the pubs in Hampstead and the parks like Primrose Hill and Regents Park.
If you have 48 hours in Los Angeles during a weekend - what's the dream agenda?
When things open up again, definitely a hike on Runyon Canyon. If you like Jiu-Jitsu, pay a visit to my home academy Cobrinha’s on Wilshire Blvd. Clothes shopping at 424 on Fairfax, dinner at Nobu Malibu and maybe have some drinks after at Delilahs. Just eat as much sushi as you can here because it’s incredible. Feed your hangover with spicy Thai food at Night + Market.
When the world opens up, where's your next adventure taking you?
London to see my family.